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The Fragrance of the North

Inspired by the towering green trees of Minnesota

Oct 17

Inspired by the towering green trees of Minnesota, Frasier Fir’s crisp, fresh aroma is a nod to the very state it was born in. And now, this time-honored classic Frasier Fir is giving back to its home state.


Minnesota Made. Minnesota Planted.


We are excited to continue supporting the restoration of trees in the heart of our home state - in Chippewa National Forest, located in Northern Minnesota. In partnership with American Forests, for every product sold in the Frasier Fir® Northwoods and Statement collections, a tree will be planted.

The iconic fragrance of Frasier Fir truly creates a fresh, forest scent that transports your senses straight to the north: The aromatic snap of Siberian Fir needles, heartening cedarwood and earthy sandalwood evoke both warmth and comfort.



For more than 30 years, Thymes has been inspired by the smells, sights and experiences of nature when crafting our fragrances and packaging. With Minnesota forests as the inspiration for Frasier Fir, we are excited to give back to the very thing that started this now iconic, fragrance sensation.


Complex but essential, trees are a crucial part of sustaining a healthy planet.

Did you know that…

  • More than half of U.S. drinking water originates in forests
  • In one year, an acre of forest can absorb twice the CO2 produced by the average car’s annual mileage
  • Two mature trees provide enough oxygen for one person to breathe over the course of a year
  • Every year, global wildfires burn approximately 865 million acres — that’s five times the size of Texas



The Chippewa National Forest is a shared home to many diverse inhabitants. The protected lands of the native Ojibwe tribe and the beautiful, unique recreational areas include more than 300 species of plants and animals, including the largest breeding population of bald eagles. Bald eagles can be spotted throughout the forest land! (Plan a visit or learn more about the Chippewa National Forest here.)

However, our forests are now under threat from a number of different sources. Insects and disease are ravaging conifer thickets, climate change is affecting the resilience of old-growth stands, and increasingly powerful storms are levelling entire groves. The good news is that the soil on this land is fertile and the native tree species are easily cultivated — which means that our efforts can go that much further. Because of this, American Forests is partnering with the U.S. Forest Service to make a big commitment towards carbon sequestration. This year, Thymes will be part of planting a portion of the total number being planted in the Chippewa National Forest area. The impact of this project will extend far beyond Chippewa. Not only will the forests work to purify the lakes and streams nearby, they will also be hard at work purifying the atmosphere.


Thank you for supporting Plant One Tree and our efforts to make the world a better place for future generations, one tree at a time.

Shop the Frasier Fir Plant One Tree collections here.

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Kara lake October 12, 2017

I have a cabin in the Chippewa National Forest and wondering where the trees will be planted.

Russo Salon and Spa October 11, 2017

We are so proud to partner with Thymes and bring Minnesota pines to our guests in Arizona while helping renew the North Woods Pines! We LOVE Frasier Fir!

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