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Gingerbread Turns Up the Warmth

Oct 14

Throw another log on the fire and get ready to ignite a new holiday passion: Gingerbread, Thymes’ latest seasonal fragrance.

A modern fragrance inspired by age-old traditions, Gingerbread is fresh from the oven, delectable and warm, perfect to be savored and shared.

We always wanted to come up with a sister fragrance to Frasier Fir. It wasn’t until Gingerbread that we said, ‘Yes, this is it.’

And, if you think it’s that gingerbread scent—well, that would hardly be Thymes, would it? Because, like every Thymes fragrance, our Gingerbread is deliciously nuanced, composed with spicy notes of cardamom, cinnamon and crystallized ginger with hints of golden amber.

Gingerbread goes to the heart space of the holidays, cozy and nostalgic but always unexpected. A lovely sister to Frasier Fir’s more crisp, outdoorsy aroma, Gingerbread lures you in with its warmth.

At Thymes, we think Gingerbread might just be the perfect Christmas scent.

“We always wanted to come up with a sister fragrance to Frasier Fir,” says Amy Banks, Thymes marketing manager. “But we were picky. It wasn’t until Gingerbread that we said, ‘Yes, this is it.’”

For Amy, the fragrance evokes something akin to Proust’s reminiscences of his beloved madeleine cookies. Gingerbread reminds Amy of her parents’ wood-burning fireplace. “It brings me there, by the fire, wrapped in a blanket,” she says. “A happy place.”

(So enraptured is Amy that, when samples of Gingerbread scented candles first arrived at our offices, “I hoarded them, and no one else could get their hands on them,” she admits. “And I would burn them down to the last.”)

Gingerbread sends Natalie Broderick, Amy’s colleague, straight into her mother’s holiday kitchen. “My mom always did cookie exchanges,” she says. “It reminds me of that. I love spicy fragrances like this one.”

She loves it so, she adds, “I use the Gingerbread hand lotion as body lotion all over, all the time.” (She also admits to burning not just one, but two Gingerbread candles at her desk.)

Hand-touched packaging details—house-and-heart charm and vintage baker’s string—further elevate Gingerbread’s place to the top of seasonal gift lists. A charming Gingerbread sachet, hand-embellished to evoke a gingerbread cookie, could easily find its way into a car or drawer—certainly, a Christmas stocking.

As icing on the cake—er, cookie, Thymes hired a baker to make traditional gingerbread cookies to use in our catalog’s photoshoot. The old-world recipe looked and smelled divine, with festive icing tracery on each cookie. The hard part? Amy and Natalie, so attentive during the preparations, were asked to keep their hands off till the last day.

“We couldn’t eat them,” Natalie says.

Gingerbread Cookie Recipe
1/2 cup unsalted butter
1/2 cup sugar
1/2 cup molasses
1 egg yolk
2 cup + 3 tsp sifted all purpose flour
1/2 tsp salt
1/2 tsp baking powder
1/2 tsp baking soda
1/2 tsp cinnamon
1 tsp ground clover
1 tsp ginger
1/2 tsp ground nutmeg
In a large bowl — cream butter and sugar until smooth. Add molasses and yolk. Combine dry ingredients, blend into molasses mix until smooth.

Cover — chill for at least one hour.
350° oven. Roll dough on lighly floured surface 1/4" thickness. Cut 2" apart.

Bake 8-10 minutes. *Cool before frosting.

Though Gingerbread is a scent that sings holiday season, it’s possible it may one day be available all year long. Since its launch in August, orders from specialty retailers for Gingerbread have been strong, reports Amy, and products are “flying off the shelf.”

It seems that Gingerbread is garnering new fans, much to Amy and Natalie’s delight.

“I would burn it year round,” Amy says. “It has been burning here since April,” Natalie says. “And it never gets old to me,” Amy adds.

See where Gingerbread takes you this season. Shopping and shipping are quick and easy at thymes.com. Or visit your favorite specialty retailer.

Amy and Natalie

Natalie Broderick & Amy Banks
Marketing Assistant & Marketing Manager

This dynamic duo is part of the Thymes Marketing Team. In charge of everything from catalogs to photo shoots, their creative minds are always at work. Amy puts her passion and enthusiastic attitude to work as the Thymes brand steward. A true social butterfly, she's always on the run (and always very stylish). Natalie is a style connoisseur, as showcased by her endless closet of cute outfits. Her love of everything pretty makes her an ideal fit as the Thymes Marketing Assistant. Side note: If you need ever her expert eye, she can be bribed with macaroons.

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Sherry November 21, 2014

I love Frazier Fur because it reminds me of going to pick out the Christmas tree every year with my family and how just that smell brings back the wonder of my childhood. I can't have real trees now because my granddaughter has asthma, but I was hoping this would feel the same.

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